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Coca-Cola and Toys ‘R’ Us Made the Same Advertising Mistake. Aerie Chose the Opposite Strategy

Faster, cheaper creative can carry a hidden cost. Brands need to know which advertising work audiences judge on quality and which they judge on intent.

Coca-Cola and Toys ‘R’ Us Made the Same Advertising Mistake. Aerie Chose the Opposite Strategy

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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