BTS’ V Becomes Brand Ambassador for Launch of New Studio-Grade Headphones: Shop Here

BTS member V has become the global brand ambassador for Nothing, a London-based tech company, for their latest studio-grade headphones, the Headphone (1) Pro. V, who previously opened up about receiving treatment for hearing loss in one ear, expressed his excitement about being part of Nothing's new Pro Series, which aims to bring high-quality audio to everyday consumers.

The Headphone (1) Pro headphones will be available for $399 and will launch on September 28 through Nothing, Amazon, and Best Buy stores in the U.S. The headphones come in different colorways, including black, silver, yellow, and pink, and feature a lightweight design with plush ear cushions and a wider padded headband for enhanced comfort. They boast studio-grade audio with three drivers that produce deeper bass, clearer vocals, and more defined instruments.

Nothing claims the Headphone (1) Pro offers the best real-time adaptive active noise cancellation, which filters out external sounds like wind and traffic thanks to its 10 microphones. The headphones also feature spatial audio, five customizable sound profiles, and a battery life of up to 68 hours on a single charge. The headphones are designed with a titanium and aluminum frame, making them both durable and lightweight.

Carl Pei, Nothing's co-founder and CEO, stated that V was chosen as the brand ambassador due to his instinct for fearless experimentation and his ability to push into different sounds and styles. The partnership with V follows Nothing's first global brand ambassador, Charli xcx, who became one in spring 2026. Nothing also launched Club Nothing, a music fund supporting emerging nightlife curators, and has stores in London and Bengaluru, with plans to open locations in San Francisco, New York, and Tokyo.