BBC DG watched an AI-made Doctor Who episode, says it's a-ok
The broadcaster's Director General spoke at the RTS London Convention this week.
The Director General of the BBC, Matt Brittin, recently watched an entire AI-generated episode of Doctor Who and found it to be "pretty good." Brittin, who previously served as president for Google's Europe, Middle East, and Africa business, expressed enthusiasm for the potential of AI-generated content at this year's RTS (Royal Television Society) London Convention.
While he acknowledged that AI would not replace humans, Brittin emphasized that it could democratize content creation, allowing everyone to create content at the standard of a Hollywood studio. Brittin's comments came after Prime Video's International head, Kelly Day, expressed similar optimism about AI's role in amplifying human imagination.
Brittin, however, stressed that he did not believe AI should replace human decision-making and creativity. The BBC DG's optimism about AI-generated content was met with comments from Day, who believed AI didn't replace imagination but rather enhanced it. Despite the enthusiasm, Brittin's comments came as the BBC prepares to cut 2,000 jobs, and the tech division is embracing AI to reduce costs.
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