Avex Increases Ownership of Brandon Silverstein’s S10 Entertainment
The Japanese entertainment giant now owns 85% of S10, with a shared goal of reaching 100%.
Japanese entertainment conglomerate Avex has raised its stake in Brandon Silverstein's S10 Entertainment to 85%, encompassing its management, recording, and venture divisions, according to a statement released on Tuesday (September 29). The company's investment in S10 began when Avex established its U.S. division in 2020. Following Silverstein's appointment as CEO of Avex Music Group (AMG) last year, Avex further incorporated S10 into its international operations, securing full control over S10 Music Publishing and heightening its ownership in S10 Management.
The acquisition portfolio originally featured tracks penned by Justin Bieber, Drake, Tate McRae, Doja Cat, Post Malone, and Rihanna.
The latest development broadens Silverstein's responsibilities within AMG. Besides his roles as CEO of S10 and AMG, he now serves on the board of and holds an equity stake in AMG. Consequently, Silverstein's jurisdiction spans recorded music, publishing, live entertainment, touring, and investments. In March, AMG successfully secured a significant deal, signing global music publishing administrator Bruno Mars, who began the partnership after completing his contract with BMG/Warner Chappell in the summer.
The following month, AMG unveiled a $100 million fund to acquire music copyrights, companies, and publishing catalogs within the next year, with Teddy Swims collaborator Infamous being the inaugural acquisition.
Silverstein expressed enthusiasm about the expanded partnership, stating, "S10 began with a belief in exceptional talent and what we could build around it." "This next chapter is an opportunity to build on that work at a greater scale with Avex, investing in talent, developing new businesses, and creating more opportunities across markets."
Katsumi Kuroiwa, CEO of Avex Inc., echoed similar sentiments, emphasizing, "S10 is an exceptional management company that is playing a key role in realizing our global ambitions. Together, we will bring the full breadth of Avex's capabilities to artists and creators around the world."
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