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Ascent Creatives International Launches After DDA Talent & Worldwide Production Merger

The company formed following the merger between Dattner Dispoto and Associates (DDA Talent) and Worldwide Production Agency (WPA) will be known as Ascent Creatives International. Ascent’s leadership team will span the U.S. and U.K., with Frank Balkin, Molly Bruns, Bill Dispoto, Brian Goldberg, Steve Jacob, Trevor Kossack and Erin Searcy on the West Coast; Juanita […]

Ascent Creatives International Launches After DDA Talent & Worldwide Production Merger

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A CRO Experiment Brief Template That Stops False Wins

Most failed A/B tests fail before they launch: the hypothesis was vague, the metric was chosen afterwards, or the test was stopped the moment the dashboard turned green.

  • Observation section includes evidence sources like analytics funnels and surveys
  • Hypothesis follows specific structure with observed observation and expected outcome
  • Primary metric is defined before test launch to prevent false wins

A Slow Friday Afternoon at Chicago Rare

I think some restaurants make you forget what day it is. Maybe it is the music, the clinking of glasses, or the way a room seems to get louder as [...] The post A Slow Friday Afternoon at Chicago Rare…

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