Apple CEO Ternus plots restructure to supercharge products, report says

In the early days of his role as Apple Inc.'s CEO, John Ternus is making waves with a sweeping structural overhaul designed to turbocharge product innovation and enhance agility across the company. According to a Bloomberg News report, this is Ternus's first clear signal of his plans to reimagine Apple following Tim Cook's 15-year leadership.

Ternus is spearheading the elimination of middle management layers, effectively bridging the divide between top executives and engineers on the front lines. The goal is to cultivate a culture of experimentation and speed, a necessity in the rapidly evolving artificial intelligence landscape. Ternus has confided in his staff that this cultural shift is essential for Apple to remain competitive.

Among the changes, Ternus is contemplating a departure from Apple's traditional annual product launch cycles, opting instead for a more flexible, rapid release schedule. This strategic pivot is paired with cost-cutting measures. As Apple's high-margin services segment shows signs of slowing growth, Ternus is actively seeking new revenue avenues and ways to boost profitability from the company's current hardware offerings.