AI makes reels, India wants stories with a soul

AI-generated content is becoming a common part of daily life, from social media posts to web series. India's Minister of Tourism & Culture, Gajendra Singh Shekhawat, believes the future will prioritize authentic content with a human connection. He stated that within two to three years, there will be less AI involvement in content. Shekhawat urged industry leaders to maintain creativity while embracing this changing landscape.

The rapid advancement of AI has blurred the line between human-made and AI-generated content. Companies are even creating AI web series and micro-dramas. Shekhawat emphasized that in an era of endless content, the real challenge lies in originality and human connection rather than a shortage of content. Trust is paramount, and it must be safeguarded above all else.

While AI can reduce workflows and costs, it may also hinder human cognitive abilities, memory, and critical thinking. However, AI has proven beneficial for enhancing human-created content. The creative economy in India, which includes AVGC, XR, gaming, virtual production, and artificial intelligence, can open up new opportunities for storytelling.

These technologies can bring ancient cities to life, reveal the complete story of an object in a museum, and offer fresh ways for younger generations to engage with culture and traditions.

India possesses a rich context, diversity, and a long-standing tradition of storytelling. As the world's largest creativity hub, it is crucial for India to advance its culture, economy, employment, global standing, and tourism. Shekhawat argued that India should not merely consume content but become a world leader in content creation and creativity.

The country should focus on creating original Indian intellectual property while ensuring that the content connects the virtual India with the real-life experience of traveling through the country, thereby boosting tourism and promoting local prosperity.