2 more Good Good leaders are out in the wake of the YouTube group's ad blow-up
The YouTube golf collective's heads of content and events posted that they had left the organization.
Two more leaders from Good Good have left their positions in the wake of an ad scandal that has shaken the YouTube golf collective. Logan Spence, the head of content, expressed his departure after an exceptional year at the company. He was a key producer who collaborated on a significant partnership with General Motors. Also in the exit list is Hung Tran, the head of events, who joined a series of layoffs earlier this month.
Tran oversaw events and community management for the organization. Good Good's response to the controversy has been to focus on its loyal fanbase, moving forward following the loss of major partnerships. The company has faced significant backlash over an ad that was intended to promote their new driver in collaboration with Callaway.
The advertisement featured Good Good co-founder Garrett Clark approaching and pushing a female member of the group, Alexis Miestowski, while claiming, "Do not touch my new driver," before taking control of the driver himself and executing a shot. This ad sparked widespread online outrage, as critics accused it of promoting violence against women.
As a result of the scandal, Callaway and several retailers severed ties with Good Good. The fallout led to the resignations of Good Good's CEO, president, and top marketer. In the aftermath, the company took down the ad, issued an apology, and called out their inadequate review process. Both Callaway and Good Good expressed that the ad was inconsistent with their values.
This event marked a dramatic shift for Good Good, a company previously hailed as a significant success in the creator economy. The golf collective had established a series of retail partnerships based on their high-energy golf videos and had raised $45 million the previous year. Now, Good Good's leaders are seeking to rebuild support among their loyal fans.
Recently, they announced plans to play golf in all 50 states within 50 days, releasing daily videos to share their experiences and deliver content they had long desired.
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