Why higher prices can be a double-edged sword for digital services
Paying a steeper price for a subscription service can trigger a familiar impulse: You want to get your money's worth. For companies selling AI tools, cloud computing and other digital services, that can complicate a basic pricing strategy. Raising prices may keep some customers from signing up, but those who do pay may be motivated to use the service more.
We haven't written up this one. Phys.org has the full story — the link below goes straight to it.
