UP International Trade Show 2026 Records 5.48 Lakh Footfall With Over 1.56 Lakh Business Buyers

Greater Noida, September 28: The fourth Uttar Pradesh International Trade Show (UPITS) has exceeded all expectations, breaking records in both business engagement and public attendance. As of September 28, a staggering 5,48,881 people had attended the five-day event held at India Expo Centre & Mart in Greater Noida. This figure comprises 1,56,523 domestic business buyers and 3,92,358 general visitors.

The trade show's success underscores the event's evolution beyond a mere platform for industrialists and businesspeople; it has now become an attraction for the general public eager to explore Uttar Pradesh's diverse products, handicrafts, food processing, and modern manufacturing. The influx of domestic and international buyers has also transformed UPITS into a vital marketplace for business transactions.

A key highlight of UPITS-4.0 is the simultaneous presence of business and public participation, demonstrating the event's commitment to Chief Minister Yogi Adityanath’s 'Local to Global' initiative. By connecting local products with national and international markets, the trade show has created numerous opportunities for entrepreneurs to explore new markets and expand their business networks.

The presence of 1,56,523 domestic business buyers has enabled state-based entrepreneurs to directly connect with traders and potential partners from across the country, while the 3,92,358 general visitors have provided crucial exposure for local products and crafts. Products from various districts of Uttar Pradesh are showcased under One District One Product (ODOP), playing a pivotal role in expanding markets for handloom, handicrafts, agricultural, leather, carpet, brass, glass, wooden, and other traditional and modern products.

The continuous flow of visitors through the exhibition halls has not only bolstered business activities but also allowed general visitors to gain firsthand knowledge about the manufacturing processes, features, and utility of these products. This direct interaction between consumers and producers is instrumental in boosting product recognition, enhancing branding, and connecting local entrepreneurs with new customer segments.

The wide public participation at UPITS highlights the state's rich art, culture, cuisine, and traditional products, offering attendees a comprehensive glimpse into Uttar Pradesh's diverse offerings. The ongoing movement of buyers and visitors across the exhibition halls has created a dynamic atmosphere, further driving business interactions and opening new export opportunities for small and medium enterprises.