Ubisoft's calling its next push into gen-AI game development Motherbrain

Ubisoft, the publisher behind Assassin's Creed and Far Cry, is internally developing a new generative-AI initiative that they are dubbing "Motherbrain." This name evokes images of the ominous supercomputer from the Metroid video game series. Recent trademark filings by Ubisoft have revealed several applications that mention Motherbrain, indicating the company's plans to incorporate generative AI into their game development processes.

One of the trademarks suggests a downloadable software that uses AI to create video games and interactive content. Another refers to an AI service designed for both data analysis and human interaction, while the third focuses on the research and design of AI-driven software. Despite not publicly announcing the project yet, Ubisoft has been vocal about its enthusiasm for generative AI and its potential applications in the gaming industry.

In 2023, the company introduced a generative AI tool called Ghostwriter, which assists developers in crafting background dialogue for in-game non-player characters (NPCs). Earlier this year, Ubisoft CEO Yves Guillemot referred to generative AI as a "revolution" that is transforming the company as dramatically as the shift from 2D to 3D graphics.

This month, Ubisoft announced plans to further invest in "Teammates," a shooter game featuring a playable generative AI experience. However, these developments come after Ubisoft recently downsized by closing two studios, halting six projects, and laying off developers as part of a major restructuring effort in January. The publisher also recently shut down two more studios and restructured a third, resulting in an additional 380 job cuts.