Premier luxury exhibition opens Qatar’s tourism season

The 22nd Doha Jewellery & Watches Exhibition kicked off Qatar's tourism season, attracting over 49 exhibitors and 500 brands, including new designers and refreshed branding. This year's Doha Jewellery and Watches Exhibition (DJWE 2026) is offering visitors an enhanced experience as one of Qatar's premier luxury events, returning with international brands, fresh talent, and specialist workshops.

Visit Qatar's public relations and communications director, Jassim al-Mahmoud, informed Gulf Times that the exhibition is being held under the patronage of His Excellency, Prime Minister and Minister of Foreign Affairs, Sheikh Mohammed bin Abdulrahman bin Jassim al-Thani. He highlighted the event's new branding as a significant factor that differentiates this edition from previous ones.

Al-Mahmoud emphasized the special nature of this year's edition, stating that it will differ from past events. Furthermore, Visit Qatar has partnered with renowned auction house Christie's, who are contributing workshops alongside the exhibition.

The DJWE 2026 holds importance for Qatar's broader visitor economy. Al-Mahmoud described it as a crucial opening event for the country's tourism calendar, expecting a successful exhibition. He expressed his enthusiasm for welcoming visitors to the event, assuring them that they would find something they liked.

With its expanded brand presence, new participants, and added experiences, DJWE 2026 positions itself as not only a luxury showcase but also as an early highlight of Qatar's new tourism season.