Nell’avanzata digitale gli incontri reali acquistano valore
Il punto dalla terza edizione degli Stati generali degli eventi
The third edition of the General States of Events, promoted by the Club degli eventi/Adc Group and powered by Plesh, took place at the Palazzo delle Esposizioni in Rome, collaborating with the Convention bureau Roma e Lazio. The reflections culminated in a manifesto with ten proposals focused on building a system, emphasizing the need to recognize events as a strategic industry with stable representation, uniform rules, shared data, and protection of skills and creativity.
Salvatore Sagone, president of Adc Group, highlights that while images, videos, influencers, and even dialogues can be synthetic, the physical presence becomes a certification of authenticity, providing trust, intensity, and memory to relationships increasingly mediated by screens.
Brief written by urgent.news from Il Sole 24 Ore's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
