'Moh Ke Pahang' tour aims to improve hospitality, visitor experience

KUANTAN: The Moh Ke Pahang 2026 Hospitality Ambassadors Tour aims to elevate hospitality standards and enhance visitor experiences by training tourism industry workers with improved skills. The state-wide programme, launched on August 17, also seeks to boost hospitality skills across Pahang's 11 districts and popular spots like Fraser's Hill and Pulau Tioman.

Chairman Leong Yu Man stated that the tour provides training in service quality, customer complaint handling, emergency response, and professional grooming for about 1,000 ambassadors aged between 18 and 64 from various sectors of the tourism and hospitality industry. Each participant will act as a Pahang Hospitality Ambassador at their respective organizations and destinations, delivering friendly, efficient, and professional service to create positive experiences for tourists.

Leong emphasized that the programme aims to establish a network of well-equipped ambassadors who can serve visitors with better knowledge, skills, and professionalism. The training includes emergency management, initial response, grooming and professional image for frontline personnel, and complaint management. To strengthen hospitality in Pahang, efforts must be combined with tourism product development and destination promotion to ensure the state is recognized not just for its attractions but also for the quality of service provided to visitors.

Tourism Pahang General Manager Nor Zahira Muhammad Azmi noted that the roadshow brought essential training directly to industry players on the ground and offered broader opportunities for participation across the state. She stressed that the knowledge and skills gained through the programme should be translated into workplace practices, particularly in improving service standards, customer management efficiency, and the ability to create positive experiences for tourists.