Loyalty Juggernaut secures ISO artificial intelligence management certification
Software firm Loyalty Juggernaut earned ISO IEC 42001 certification from the British Standards Institution for the artificial intelligence management framework governing its GRAVTY enterprise platform
Palo Alto, Calif., Sept. 25, 2026 - Loyalty Juggernaut, a global loyalty technology leader, has earned ISO/IEC 42001:2023 certification for its Artificial Intelligence Management System, which oversees the creation, implementation, monitoring, and ongoing enhancement of AI elements in its GRAVTY® platform. The certified area includes AI systems employing supervised and unsupervised learning and large language models to facilitate personalized engagement, fraud prevention, loyalty analytics, autonomous decision-making, and operations.
ISO/IEC 42001 is a globally recognized management system standard that offers a structured approach to managing AI-related risks, emphasizing responsible oversight, transparency, accountability, and security throughout the AI lifecycle. Within this validated management system, GRAVTY® integrates six Agentic Systems that aid loyalty programs in continuously perceiving, analyzing, deciding, acting, and learning.
Kalpak Shah, Co-founder and Chief Technology Officer at Loyalty Juggernaut, stated, "Agentic AI represents a radical departure from systems that merely provide intelligence; they now interpret circumstances, recommend strategies, execute coordinated actions, and learn from the results." The ISO/IEC 42001 certification confirms the stringent management system supporting the company's AI innovation, instilling greater trust in GRAVTY®'s AI capabilities, particularly regarding governance, transparency, security, accountability, and human oversight.
Dr. Nejib Ben Khedher, Head of Emirates Skywards, remarked, "As AI becomes a more significant force in the future of loyalty, innovation must be paired with trust and responsible governance." Loyalty Juggernaut's ISO/IEC 42001 certification offers assurance as the company pursues advanced capabilities within GRAVTY®, with a commitment to utilizing AI for member value creation while maintaining transparency, accountability, and trust at the core of its innovation process.
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