AI in mid-sized banking: how to innovate without losing the essence
The CEOs of Kutxabank, Ibercaja and Banca March claim the value of personalized attention in the face of the risk of homogenization of financial services and products. It will help us to get more out of what we are: less complex entities that do banking for clients and with clients, assure Eduardo Ruiz de Gordejuela, Víctor Iglesias and José Luis Acea.
The CEOs of Kutxabank, Ibercaja, and Banca March, Eduardo Ruiz de Gordejuela, Víctor Iglesias, and José Luis Acea, emphasized the importance of personalized attention in the banking sector. They believe that the integration of Artificial Intelligence (AI) can enhance customer relationships and provide a competitive advantage for medium-sized banks.
The three CEOs, speaking at the 17th Financial Meeting EXPANSIÓN-KPMG, highlighted that their banks' focus on client relationships and trust, built over years, is a key differentiator. They also discussed their strategies for adopting AI, including investing in technology and training employees to work with AI tools.
Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
