John Sloss’ Cinetic Media Launches Sports Documentary Production Company Vertical Leap

John Sloss, founder and CEO of Cinetic Media, has unveiled Vertical Leap, a new investment vehicle and production arm focused on supporting professional athletes interested in sports documentary filmmaking. Vertical Leap aims to equip athletes with more than just producer credits; members gain access to Cinetic's slate, allowing them to review rough cuts, offer creative input, and receive industry guidance akin to the company's successful film projects.

Sloss emphasized that Vertical Leap isn't just about backing films; it's designed to prepare athletes for a future in production, guiding them to build careers beyond their athletic pursuits. "Vertical Leap offers a unique pathway for elite athletes to support impactful documentaries, while simultaneously learning the art of film production from industry experts," Sloss stated.

"This initiative also serves as a means for athletes to establish lasting legacies, enhance their brand, and amplify their creative voices through real equity investment in the stories they champion."

Athletes participating in Vertical Leap will join a group of collaborators with genuine creative instincts, bringing a fresh perspective to the documentary landscape. Vertical Leap seeks to introduce these athletes to audiences who might otherwise overlook such content. Notably, Cinetic Media has a storied history of executing significant finance and sales transactions for independent films.

Over the years, they've managed the financing and/or sale of more than 600 films and series, including landmark Sundance and Cannes hits like "Hoop Dreams," ESPN’s "30 for 30," "Summer of Soul," and the Oscar-nominated "Once Upon a Time in Harlem." Their portfolio also includes cinematic gems such as "Napoleon Dynamite," "Little Miss Sunshine," and the Best Picture winner "Green Book."