Introducing Vertical Video Unification with Display & Video 360.
Unify vertical video buys with Google Display & Video 360. See how Unilever boosted reach by 24% using Gemini-powered measurement. Get the details.
Managing Director of Google Marketing Platforms Audiences introduces Vertical Video Unification with Display & Video 360. This new solution allows advertisers to buy and measure vertical video programmatically across channels through a single platform. The platform centralizes vertical video buys from publishers into one workstream.
Google's Gemini technology powers buying, execution, and full-funnel measurement, leading to competitive campaign performance without overexposing users to the same ads. Initial tests with Unilever's Hellmann's and WPP Media showed a 24% increase in unique reach and a 25% reduction in cost per unique user.
Written by urgent.news from Google Blog's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
