Indian brands dominate Delhi’s liquor sales
Delhi's liquor market is dominated by Indian-made spirits, according to data obtained through an RTI application and analyzed by PTI. The total sales of liquor across categories reached nearly 18.61 crore bottles over the past two financial years. Indian Made Foreign Liquor (IMFL) sales were roughly 20 times higher than Imported Foreign Liquor (IFL) at Delhi Tourism department-run outlets.
IMFL sales rose from 4.14 crore bottles in 2024-25 to approximately 4.47 crore bottles in 2025-26, while IFL sales remained relatively stagnant at around 23.3 lakh bottles. IMFL sales saw a significant spike during Diwali and Holi, with November 2025-26 reporting nearly 42.3 lakh bottles sold. Beer remained popular throughout the year, with July 2025 seeing 42.4 lakh beer bottles sold in off-shop outlets.
June 2025-26 emerged as the month with the highest overall liquor sales, with approximately 93.9 lakh bottles sold.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
