Google Search goto Redirects Change Click Paths, Not Rankings: What to Measure
Google has rolled out google.com/goto redirect wrappers for organic Search result links, adding an intermediary Google URL before a visitor reaches the selected website. The change was described as near-complete in the United States by late August 2026. It is not described as a ranking-signal change , but it can affect how businesses validate clicks, landing URLs and attribution across analytics…
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