Google Arts & Culture turns 15 — and gives its app a makeover

Google Arts & Culture, a platform celebrating its 15th anniversary, is rolling out a redesigned mobile app with an array of new features and enhancements. Users can now engage with the app via a conversational search tool, allowing them to ask questions and receive answers accompanied by insightful explanations, visuals, and curated stories from a multitude of global archives.

The app boasts new interactive features, including virtual historical fashion try-ons and simulated conversations with renowned artists, creating a more immersive experience for users.

Over the past 15 years, Google Arts & Culture has collaborated with over 3,000 cultural institutions and artists across more than 90 countries. The objective has been to make the world's art and culture accessible to all, while developing experiences that educate, inspire, and entertain. The refreshed app now features a revamped homepage, organized into a single feed that serves as a daily discovery platform.

This feed highlights bite-sized cultural stories, daily highlights, and direct access to interactive features, making it easier for users to explore diverse cultural content from anywhere in the world.

Key additions include two new AI experiments: Chrono Look, which enables users to virtually try on historical attire across different eras, and Dial-an-Artist, an interactive tool for simulated conversations with historical figures about their work. Additionally, the app now offers an expanded City Guide, featuring 27 new destinations, each with local cultural landmarks and real-time cultural events.

These updates collectively aim to enhance the user experience, making the exploration of cultural heritage more accessible and engaging than ever before. Users are encouraged to download or update the app now on Google Play and the Apple App Store to begin their journey of cultural discovery.