Ghaziabad Women Entrepreneurs Gain New Markets For Homemade Products At UP Trade Show

Greater Noida, September 28 - The Yogi Government's initiative to connect women entrepreneurs with markets has given a new identity to products prepared in home kitchens, according to a recent Uttar Pradesh International Trade Show in Greater Noida. At the event, pickles, murabba, and jave prepared by women from Ghaziabad were attracting visitors and buyers.

Customers were not only sampling the products but also placing orders, with several making online payments for products. Participants expressed optimism about securing larger orders. Reena Dhatarwal, who started a venture called Deepraj Organic Pickles, said participating in the Trade Show had given her products wider recognition.

She received many orders on the first day through online payments. The E Nari Shakti Women Empowerment Organisation, from Modinagar, also set up a stall featuring homemade products, including lemon, mango, and chilli pickles. Participants said the exposure at the Trade Show could mark the beginning of access to new markets. The government's initiative has been creating pathways towards greater economic empowerment for women by providing opportunities to market their products.

Poonam, from Ghaziabad, developed her own brand, Poonam Pickles, and connected other women with employment through the production of pickles and jave. Despite initial hesitation, she expressed that the response from customers at the Trade Show had significantly boosted her confidence. The platform connects small home-based enterprises with larger markets, opening up new opportunities for women entrepreneurs from Ghaziabad.