GEA chairman unveils new promotional video for Riyadh Season 2026

Turki Alalshikh, the President of the General Entertainment Authority, has premiered a fresh promotional video for the upcoming seventh iteration of Riyadh Season. The video provides an innovative and captivating snapshot of the attractions and happenings that await attendees, both from within Saudi Arabia and from overseas. Spanning various Riyadh Season zones and attractions, the promo film showcases the vibrant ambiance at Boulevard World, as well as significant global sports competitions, such as tennis tournaments and boxing events.

The visual presentation underscores the broad array of experiences that the season amalgamates in the nation's capital. The emphasis lies on the emotions visitors encounter during their Riyadh Season journey, from the moment they step in, as they traverse different zones, events, and experiences, and as they forge unforgettable memories throughout their stay.

The seventh edition of Riyadh Season will encompass a blend of entertainment and sporting events, encompassing boxing and wrestling bouts, UFC championships, the Six Kings Slam tennis championship, alongside concerts, comedy theater performances, and offerings for children and family members. Principal locations comprise Boulevard World, Boulevard City, The Groves, Via Riyadh, Al-Suwaidi Park, Wonder Garden, Winter Al-Diriyah, and the Farmers Market.