Foreign tourists stay longer as domestic guests dominate Ghana’s accommodation market – GSS
The survey found that domestic guests accounted for the overwhelming majority of guests recorded across accommodation establishments during the period, with monthly domestic guest numbers ranging from about 1.87 million to 2.17 million.
Ghana's accommodation market is dominated by domestic travellers, with foreign visitors tending to stay significantly longer, according to the Ghana Statistical Service's Accommodation Unit Survey. While domestic guests account for the majority of guests across accommodation establishments, foreign guests' stays are generally longer, particularly in hotels where they stay for three to four nights compared to approximately two nights for domestic guests.
The survey emphasizes the importance of longer stays in generating more opportunities for spending across various tourism-related services, highlighting the need for tourism businesses and destination managers to focus on creating conditions and products that encourage longer stays. Despite the lower volume, the longer stays of foreign visitors suggest that measuring tourism performance solely by the number of visitors may not fully capture the sector's economic potential.
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