Ford appoints Annaliese Atina as managing director of Ford Vietnam
Ford Motor Company has appointed Annaliese Atina as managing director of Ford Vietnam as the company builds on a refreshed vehicle line up and a continued push to strengthen customer experience
Ford has appointed Annaliese Atina as managing director of Ford Vietnam, effective from December 1. Atina, currently leading Ford New Zealand, will move to Hanoi and report directly to Andrew Birkic, vice president of Sales and Service at Ford International Markets Group. Birkic praised Atina's commercial leadership and passion for customer experiences.
With over two decades of experience in various industries, Atina has led businesses through growth and transformation. She joined Ford New Zealand as managing director in 2024, where she improved customer experience, dealer performance, and commercial growth. Atina is also known for her governance roles and founding the Ambition Collective.
She expressed her excitement about joining Ford Vietnam at a crucial time. Birkic acknowledged Atina's valuable contributions and credited her for the business's success. The appointment comes as Ford Vietnam introduces a partnership with multiple insurance companies and adjusts its focus towards software, connectivity, and local technology in the EV market.
Vietnam's automotive sales growth has been the fastest among ASEAN-6 markets in the first half of 2026, driven by factors such as electrification, more affordable models, and renewed consumer demand.
Written by urgent.news from Vietnam Investment Review's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
