Dongdaemun sees overseas tourist spending surge during fall festival
Over 11 radiant nights this month, more than 700,000 people converged on Seoul’s aluminum-sheathed Dongdaemun Design Plaza (DDP) for Seoul Light DDP, a high-tech projection that flooded the area with media art after dark. The Seoul Design Foundation said Monday that 700,512 people visited DDP from Sept. 3-13, an average of 63,683 visitors per day. Visitors filled DDP’s Eoullim Square and Miraero…
During the month of September, Seoul's Dongdaemun Design Plaza (DDP) hosted Seoul Light DDP, a high-tech projection event that illuminated the area with media art after dark. Over the course of 11 nights, attracting a total of 700,512 visitors between September 3rd and 13th. On average, around 63,683 people visited DDP each day, drawn in by the evening media art shows and the surrounding food, shopping, and entertainment offerings that encouraged them to stay in the area after the performances.
The festival had a noticeable impact on transportation in the area, with subway traffic at Dongdaemun History & Culture Park Station increasing by 8.34 percent, reaching a total of 961,725 boardings and exits. Evening traffic from 6 p.m. to midnight saw a 15.1 percent increase, while traffic between 7 p.m. and 10 p.m. rose by 21.9 percent, peaking around 8 p.m. This surge in activity during the evening hours demonstrated the festival's significant draw on visitors.
The DDP Design Store reported more than doubling its sales from the previous month during the festival, indicating the strong commercial appeal of the event. In addition, a satisfaction survey conducted among 2,122 visitors revealed that an impressive 94.7 percent were either satisfied or very satisfied with their experience at Dongdaemun Design Plaza.
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- Dongdaemun sees overseas tourist spending surge during fall festival koreatimes.co.kr
