How to measure GEO in a reproducible way: fixed bank, N per question and explicit denominator
Um print de tela do ChatGPT citando uma marca é uma amostra de tamanho um. Enviada minutos depois, a mesma pergunta costuma devolver outra lista de nomes, e sem saber quantas vezes a consulta rodou não há como separar sinal de ruído. Este texto descreve o protocolo que a Brasil GEO usa para medir visibilidade em motores de IA de um jeito que outra pessoa consiga repetir e auditar. A premissa de…
The Brasil GEO has developed a protocol to measure brand visibility in AI models, such as ChatGPT, in a reproducible and auditable way. The protocol involves a set of 30-40 fixed questions, a defined set of AI models and parameters, and a specific time window for data collection. The metric used is the rate of mention, which is the number of times a brand appears in responses divided by the total number of responses.
Brasil GEO applies this protocol to track brand visibility, and also uses it to monitor changes in visibility after interventions on a website, with a minimum of 30 executions per question to ensure reliable results.
Written by urgent.news from Dev.to's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
