Canadian apparel brand Duer launches a print magazine as analog comes back in style
Duer, a performance jeans brand based in Canada, is leaning into print amid an analog resurgence. The company is publishing a quarterly magazine called Interval, with the first issue dropping in October.
Canadian performance jeans brand Duer is embracing print media with the launch of a quarterly magazine called Interval. The brand is capitalizing on an analog resurgence to share its brand story through photo spreads, features, interviews, and personal essays. The inaugural issue is set to release in October and will be accessible in the U.S., Canada, and the U.K., stocked at Duer’s stores, mailed to loyalty members, and distributed to specific wholesale partners.
To begin, Interval will have a circulation of approximately 5,000. Co-founder and CEO Gary Lenett, who previously designed jeans for renowned brands like Levi’s, Lee, Wrangler, and Guess, established Duer after recognizing a market void for high-performance denim suitable for both workouts and office environments. Duer's inaugural jeans were initiated via Kickstarter, emphasizing technical design, comfort, and versatility.
Decades later, educating consumers about the brand and performance jeans continues to be a priority for Lenett.
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