BBNaija no longer commands conversation like before — Ubi Franklin
Music executive, Ubi Franklin, has said reality show, BBNaija, no longer commands public conversation the way it did in the past, despite remaining a successful brand. Franklin made the remark in a post shared on his X account. “Big Brother Naija reminds me of a massive artist who is still successful, still performing and still […] BBNaija no longer commands conversation like before — Ubi Franklin
Music executive Ubi Franklin has commented on the reality show BBNaija, stating that it no longer dominates public conversation as it once did. Despite remaining a successful brand, Franklin noted that the show has lost some of its previous cultural relevance. He explained that while Big Brother Naija is still a major brand and enjoys fan support, it has lost its previous cultural significance.
Franklin called for a reevaluation of the show's strategy, emphasizing that success alone is not enough to maintain relevance. He suggested that the show needs to rethink its approach, to "go back to the drawing board, re-strategize, reposition and find a way to become relevant again."
Written by urgent.news from Daily Post Nigeria's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
