Avatar, mascotte e gemelli: il mondo delle persone sintetiche
L’AI evolve: da strumento creativo a infrastruttura decisionale, abilitando nuovi modelli di test, relazione e interazione tra brand e consumatori
Infosys, a major technology consulting and digital services company, has created an AI-generated mascot named Leon to help managers understand innovative technologies. Leon, along with other AI-generated mascots like Niles for Crocs and Stan for Black&Decker, represents a growing trend of synthetic personas in marketing. These anthropomorphized digital entities aim to engage consumers through various channels, including virtual influencers, avatars, digital humans, and synthetic consumers.
While there are concerns about the effectiveness of synthetic personas, some studies suggest that consumers are more likely to engage with AI-generated content than those presented by human influencers. In Italy, Be Closer is already working with over a thousand synthetic personas, using them to test concepts and market research.
The ultimate goal is to create a symbiotic relationship between brand and consumer agents, leveraging AI to optimize marketing strategies and enhance the brand's unique identity.
Written by urgent.news from Il Sole 24 Ore's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
