Atlanta NWSL team reveals name and crest ahead of 2028 debut
The National Women’s Soccer League’s 17th franchise, which is coming to Atlanta, is ready to introduce itself by name. Atlanta City FC unveiled its name, team crest and branding on Monday, well over a year ahead of its NWSL debut for the 2028 season. The team is owned by Arthur Blank, who paid a $165 million expansion fee last November for his AMB Sports + Entertainment company, and is set to…
The 17th team in the National Women’s Soccer League (NWSL) is set to reveal its name and logo ahead of its debut in the 2028 season. Atlanta City FC, owned by Arthur Blank through his AMB Sports + Entertainment company, will play its home games at Mercedes-Benz Stadium, sharing the venue with MLS’s Atlanta United and the Atlanta Falcons.
The team’s crest features a red-and-peach colored phoenix with its wings outstretched in the shape of an “A,” surrounded by a white text and border. Deandra Duggans, the team’s chief business officer, said the design process took six months and involved input from various stakeholders. The phoenix inside a dogwood blossom symbolizes resilience, unity, and connection, reflecting the team’s commitment to community engagement and inclusivity.
The team's branding will also emphasize the city’s diversity and cultural richness. Atlanta City FC will offer merchandise, including pieces made with sherpa and fleece, for supporters to wear and rally around the team. The team has planned youth clinics to expand access to the sport for girls.
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