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Anthropologie Added Nike to 200 Stores. The Real Strategy Has Nothing to Do With Sneakers

The retailer’s biggest footwear rollout yet succeeds by using it to deepen its relationship with customers it already has, not to chase new ones.

Anthropologie Added Nike to 200 Stores. The Real Strategy Has Nothing to Do With Sneakers

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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