Announcing Chanel on BoF Careers

This week, the fashion industry received an exciting announcement from Chanel, a renowned French luxury house. Founded in 1920 by Gabrielle Bonheur "Coco" Chanel, the brand has a rich history and has recently made a significant move by partnering with BoF Careers. Chanel's journey began in Paris in 1913, quickly gaining a loyal following.

The brand's fortunes changed dramatically in 1983 when Karl Lagerfeld took over as artistic director, leading to its rise as one of the most profitable and admired luxury brands in the world.

Currently, Chanel is a multi-faceted brand, encompassing luxury fashion and beauty. The iconic Chanel No. 5 perfume, known for its success as a luxury fragrance, is a testament to the brand's enduring appeal. BoF 500 member Matthieu Blazy has been at the helm as creative director since 2024, bringing a fresh perspective to the brand. Since his appointment, Chanel has reported a 2 percent increase in revenue for the year ending December 31, 2025, indicating a positive trend in sales growth.

Chanel's global presence is impressive, with over 650 owned boutiques worldwide. The brand's reputation is further solidified by its ranking as the most desirable fashion brand to work for in 2026, according to BoF's proprietary survey of global fashion talent. This recognition highlights Chanel's commitment to fostering a positive and inspiring work environment.

In addition to its fashion endeavors, Chanel is currently expanding its workforce, seeking talented individuals for roles such as seamstress in Vancouver, tailor in Harrods London, fashion advisor in Kuala Lumpur, and beauty advisor in Amsterdam. This strategic hiring plan underscores Chanel's continued growth and expansion in the global fashion landscape.