Aldi says rival supermarkets pushing up prices as shoppers feel pinch
The boss of discount grocer Aldi has accused its rivals of driving growth by raising food prices, as the supermarket committed to fending off “persistent” price inflation. Giles Hurley, chief executive of the UK’s fourth-biggest supermarket, hit out at the grocer’s competitors, insisting that Aldi is the only operator whose prices have fallen year-on-year. He [...]
Chief executive of Aldi, Giles Hurley, has criticized rival supermarkets for raising food prices and contributing to inflation, according to a report. Aldi, the UK's fourth-largest supermarket, is committed to lowering prices and expanding its business, as Hurley stated that his company is the only one with falling prices year-on-year.
Hurley accused "more expensive supermarkets" of driving their growth through increasing retail prices, even as their customer volumes decline. He emphasized that Aldi's strategy of lowering prices while increasing volumes is crucial for the company's growth and expansion. Hurley's remarks have reminded consumers of the "price gouging" controversy that erupted earlier this year when then-Chancellor Rachael Reeves urged supermarkets to cap prices to prevent profiteering from the Iran war.
Last month, Hurley also backed the government's efforts to tackle what he called "rip off" discounting, accusing competitors of using deceptive promotions to lure shoppers. He warned that food costs are one of the most significant pressures on households, given the persistent inflation and rising grocery expenses. Hurley urged the government to help supermarkets protect shoppers from persistent cost inflation and warned against policies that could fuel inflation at the upcoming Budget.
He also stressed that the food industry wants the government to provide clear and stable policies to build trust and encourage investment in the sector. In 2025, Aldi's turnover grew by five percent to a record £19 billion, while its gross margin decreased by 0.1 percent and underlying profit stayed roughly flat at £433 million.
The grocer invested £900 million to open 40 more stores next year, with plans to reach 1,500 outlets in the UK.
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