삼성전자 ‘AI 구독’ 출시 2년 만에 새 단장…신혼·시니어·B2B 확대

Samsung Electronics has just announced a major upgrade to its AI subscription service, two years after its initial launch. At a media briefing held at a Samsung store in Gangnam-gu, Seoul, the company unveiled its newly rebranded "Samsung AI Subscription" as it refines its management services to cater to different customer needs.

This new approach divides the service into three tiers, namely "Newlyweds Pass," "Senior Care Pass," and "B2B Samsung AI Subscription," each tailored to specific customer groups and their unique requirements.

The "Newlyweds Pass" offers features such as "Easy Start Guidance," which assist couples in using products, "Timed Cleaning" for cleaning at night or on weekends, and "Home Inspection After Installation," which ensures the proper functioning of appliances. Meanwhile, the "Senior Care Pass" provides "Peace of Mind Call" for post-installation guidance and dedicated senior customer support.

Samsung Electronics' Vice President Kim Yun-hoon explained that the company aimed to alleviate the discomfort of household chores for newlyweds and simplify product usage for seniors.

To further personalize the service, Samsung Electronics introduced "Visit Care Lite" in November, enabling customers to choose their preferred service plan based on their budget and management preferences. For instance, a six-year contract for an air conditioner (the VSpace AI Whirlpool Combo Gallery Pro) can lower monthly subscription fees from ₩92,000 to ₩82,000.

In addition to its consumer-focused strategies, Samsung Electronics has expanded its AI subscription offerings to the B2B market. The newly released "B2B Samsung AI Subscription" targets public institutions, hotels, accommodations, hospitals, and financial institutions. The service provides features like "Time-Scheduled Centralized Care" for managing multiple products at designated times, "48-Hour Emergency Response" for urgent service delivery within 48 hours of a request, and "Engineer Assignment" to assign specific engineers to corporate locations.

Samsung Electronics' move to refine its subscription service aligns with the rapidly growing subscription industry. Last year, the company's B-Layer services generated an estimated ₩3 trillion in revenue. According to Samsung Electronics' General Manager for Korea, Lee Jeong-uk, Samsung AI Subscription is poised to achieve a milestone of ₩1 trillion in revenue. Recent surveys indicate that public awareness of subscription services has increased from 34% in 2023 to 71% in July 2024.

However, the proliferation of subscription services has also led to increased consumer complaints. The Korean Consumer Foundation reported a steady rise in complaints related to subscription services from 2022 to June 2025, totaling 2,624 complaints. Of these, 55.1% were related to contract-related issues such as early termination fees.