AFTER THE BELL: How dare they kill our beloved ProNutro!
After 64 years, ProNutro is gone, but its disappearance exposes how corporations can misread consumers, disguise product changes and sacrifice trusted breakfast staples.
ProNutro, a beloved breakfast cereal enjoyed by many for half a century, has been discontinued by its owners, PepsiCo. The decision has sparked outrage among consumers who miss the product's unique protein content and recognisable texture. PepsiCo claims that the cereal's production process, which involves a water and electricity-intensive roller drum drying method, is the reason for discontinuation.
However, critics argue that replicating ProNutro should be possible given the feat achieved in 1962. The cereal brand was also subjected to a similar tactic in 2018 when Kellogg's introduced a higher sugar version and renamed it "Vanilla."
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