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App economy 2026: why new apps get 3% of subscription revenue

The app economy flipped in 2026. Building an app used to be the hard part and getting paid was the easy part; with AI coding tools the order reversed.

  • In 2026, 14,700 new subscription apps launch monthly, a sevenfold increase from 2022.
  • Only 3% of new apps generate $10,000 monthly revenue within two years.

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