Water brand Liquid Death will make others’ ads
The water brand Liquid Death is one of the purest marketing stories of the moment: a billion-dollar company that sells the ultimate commodity through edgy comedy. CEO Mike Cessario told Liz and me on last week’s that his company’s in-house agency, Death Machine, has also taken on a “few select brands” as external clients. But they’ll need to understand LD’s hardcore sense of humor. “We don’t…
We haven't written up this one. Semafor has the full story — the link below goes straight to it.
