PNOE’s new face mask wants to make lab-grade breath testing a self-serve affair
PNOĒ, the Malden, Mass.-based startup whose breath-analyzing mask used to bear an unfortunate resemblance to Bane's, is launching a sleeker self-serve version on October 1 that lets gym-goers measure their VO₂ max and other metabolic markers in eight minutes without a trained operator.
PNOE, a company based in Malden, Massachusetts and Athens, Greece, is set to launch its new PNOĒ 2.0 device on October 1. This mask measures oxygen consumption and carbon dioxide exhalation, providing advice for healthier living. Unlike the previous version, users can now perform the test themselves, making it suitable for gyms and pharmacies.
The technology, based on metabolic testing, has been around for over a century but was previously limited to expensive lab equipment. PNOĒ aims to make this testing accessible to everyone, analyzing 23 biomarkers, including VO₂ max and metabolic flexibility. The new, smaller device, designed with the help of Design Group Italia, is more reliable and can be shared among multiple users.
PNOĒ does not provide medical advice but is considered a wellness device. The company has raised $22 million in funding and currently serves businesses such as Equinox gyms, Four Seasons hotels, Red Bull, and NBA teams.
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