Malaysian pet food startup Notti targets exports for half of sales within three years
KUALA LUMPUR, Sept 28 — Food science nutritionist Yap Ke Yee established Notti Sdn Bhd in July 2023 to address a p...
Malaysian pet food startup Notti Sdn Bhd, founded by food science nutritionist Yap Ke Yee in 2023, aims to make premium pet food accessible globally. Yap identified a nutritional gap in Malaysia's pet food market and developed Notti Pet Food to address it. Currently, the company serves about 250 retail locations in Malaysia and operates in Singapore, Brunei, the Philippines, Macau, the US, and online via Amazon.
Notti's expansion plan involves targeting Indonesia and Vietnam next, while building a Malaysian brand for international markets. The company targets at least 50% of sales from exports within three years, up from 10% currently. Notti has secured US$500,000 in seed funding to improve inventory management and cash flow. The company also focuses on cost-effective organic marketing and organizes activities to build a community among pet owners.
Written by urgent.news from Malay Mail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
