Kampung Good success earns Malaysia Country of Honour spot at Harbin Expo

Malaysia has been selected as the Country of Honour for next year's Harbin International Economic and Trade Fair in China, following the successful debut of Kampung Good products at this year's Harbin Expo. Housing and Local Government Minister Nga Kor Ming revealed that the invitation was conveyed to the government after Malaysia's participation in the Harbin Expo, where 39 booths displayed locally produced items.

This marks the first time in 78 years that the Kampung Good initiative has entered the international market, with the exhibition taking place in May. The recognition from China highlights the growing global potential of products created by entrepreneurs from Malaysia's new villages. Minister Nga emphasized that the invitation would enable Malaysian village-based entrepreneurs to explore new markets, particularly in a country with a population of approximately 1.4 billion.

He expressed confidence that the opportunity would generate numerous job opportunities. The Housing and Local Government Ministry will continue to support the initiative by ensuring that selected products meet quality standards. Only Kampung Good-certified entrepreneurs will be eligible to represent Malaysia at the international exhibition.

The ministry also plans to encourage entrepreneurs to obtain halal certification from the Department of Islamic Development Malaysia to expand their reach to Muslim markets overseas. The Kampung Baru Expo, which featured nearly 70,000 visitors as of yesterday, is expected to surpass 100,000 visitors by the end of its three-day run.

Participating entrepreneurs have already recorded over RM150,000 in sales during the first two days, with some products selling out due to unexpectedly strong demand.