Google tests Flipkart ‘Buy’ option within Gemini, AI Mode in India: Report
Google is reportedly running tests in India on a new shopping feature that allows users to purchase Flipkart products directly through Gemini and AI Mode within the Google Search chat window. When a user clicks the 'Buy' button on a product listing, a Flipkart-branded checkout process appears within the AI interface. The test, limited to smartphones, electronics, and mobile accessories, is in its early stages and aims for a wider rollout in October, ahead of the Indian festive shopping season.
This move aligns with Google's broader strategy to transition AI-powered services from mere product discovery to facilitating transactions directly within Gemini. Competitors like OpenAI and Meta are also pursuing similar AI-driven shopping features. However, the success of these AI agents relies on their ability to access the online websites and services frequently used by consumers, particularly in the realm of shopping.
Recent incidents, such as Amazon blocking Meta's AI agent 'Muse' from accessing its shopping site, highlight the challenges and privacy concerns associated with AI-enhanced shopping. Alphabet's YouTube has also introduced AI tools for shopping queries and personalised viewer features, including product comparison tables and voice commands for TV users.
Written by urgent.news from The Indian Express's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
