BEYOND THE DANGOTE IPO

Tony Usidamen argues that investors weighing the Dangote IPO are evaluating the future. The Dangote Refinery IPO seeks to raise about N2.15 trillion from the public through the sale of 4.1 billion shares at N525 each. This broad offering has opened the door to retail investors. The IPO has sparked debates about the value of the shares, and Dangote's business record and refinery ambition. These conversations have led to the broader question of why people invest in businesses expecting future value creation.

Trust is the foundation for this decision, as it extends to various stakeholders, including customers, employees, suppliers, and communities. Building and maintaining trust is challenging, especially when things go wrong. Crises can arise internally or externally, affecting an organization's reputation and operations.

Preparation for unexpected events is crucial, but organizations often focus more on creating a future they desire rather than preparing for potential disruptions. Crisis preparedness requires developing the capacity to respond effectively when the unexpected happens. Effective crisis communication is essential before a crisis strikes, as it involves establishing relationships, credibility, and capabilities that can be drawn upon during challenging times.

While crisis communication is crucial, organizations must also prepare other functions and leadership for potential crises.