Unlocking tourism potential of the East
Arshad Refai on World Tourism Day By Zanita Careem As the world marks World Tourism Day, attention is turning not only to the numbers that define tourism, but to the people, communities, cultures and destinations that give travel its meaning. For Arshad Refai, General Manager of Sun Siyam Pasikudah and President of the East Coast […]
On World Tourism Day, the focus is shifting from mere statistics to the people, cultures, and destinations that give travel its true essence. Arshad Refai, General Manager of Sun Siyam Pasikudah and President of the East Coast Hotels, believes the region has much more to offer. From the serene shores of Pasikudah to the historical Batticaloa, and surf hotspot Arugam Bay, the East Coast of Sri Lanka presents a blend of beaches, history, culture, cuisine, and nature.
Refai has been advocating for greater visibility for the region, emphasizing that a stronger tourism presence can distribute the benefits of the industry more evenly across the country. In an interview, he discussed the untapped potential of the East, responsible tourism, community participation, and his vision for making it a more significant part of Sri Lanka's international tourism on the occasion of World Tourism Day, which falls on 27th September.
World Tourism Day on 27th September is an opportunity for Sun Siyam Pasikudah to highlight the aspects they value throughout the year. The resort has planned a special buffet featuring authentic Sri Lankan cuisine, a street food festival with regional snacks and traditional sweets, mocktail and cocktail creations, and traditional Sri Lankan dance performances.
To further engage guests, they are participating in a tree-planting activity and a beach or park clean-up campaign, aiming to instil a sense of responsibility among travelers.
Sun Siyam Pasikudah is part of the Sun Siyam Privé Collection, which focuses on curated luxury with a purpose. This means that luxury and responsibility are intertwined, evident in small decisions and big ones alike. For instance, the menu is built around what local fishermen catch that day, and excursions take guests through villages instead of around them, allowing a more authentic experience.
Sustainability is a core aspect of Pasikudah's operations, holding a Travelife Gold Certification, which involves strict environmental and social practices, energy and water use, employee welfare, and community support. However, the resort views this certification as merely confirming an existing commitment rather than creating one.
Written by urgent.news from The Island Sri Lanka's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
