PM says pursuing measures to promote tourism
ISLAMABAD: Prime Minister Muhammad Shehbaz Sharif said the government was actively pursuing measures to promote tourism across the country, strengthen tourism infrastructure, and create greater opportunities for employment and socioeconomic advancement for local communities and young people associated with the sector. In a message on World Tourism Day observed on 27 September, he said, “The…
On World Tourism Day, Prime Minister Muhammad Shehbaz Sharif emphasized the government's efforts to boost tourism across Pakistan. He expressed confidence in showcasing the country as a secure, appealing, and competitive destination for tourists. The PM honored the adventurous and curious nature of tourists and those involved in the tourism industry.
He highlighted Pakistan's natural beauty, historical monuments, civilizational heritage, and cultural diversity as key factors attracting tourists. The nation's moderate climate, mountainous landscapes, and picturesque valleys hold great potential to draw tourists worldwide. With a history dating back thousands of years, Pakistan boasts ancient civilizations like the Indus Valley and Gandhara, along with significant religious sites revered by Sikhs, Buddhists, and others.
The prime minister asserted that tourism promotes economic growth, builds international relationships, and enriches human potential through exposure to diverse cultures. He called upon everyone to collaborate in leveraging Pakistan's immense tourism potential and highlighting the country's hospitality, cultural heritage, and natural splendor.
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