Microsoft Took the ‘Copilot+ PC’ Brand Out Behind the Shed
Zac Bowden, Windows Central: In 2024, Microsoft and Qualcomm kicked off a new category of Windows hardware it called “Copilot+ PCs” that set the baseline for a new wave of AI-first computers, and launched with exclusive features that would not be made available on PCs that didn’t meet a new set of system requirements. The launch didn’t go smoothly. [...] I’ve noticed that none of the Surface PCs…
In 2024, Microsoft and Qualcomm introduced a new category of Windows hardware dubbed "Copilot+ PCs." These devices set the benchmark for AI-focused computers and were launched with exclusive features that were not made available on other PCs that did not meet a new set of system requirements. However, the launch did not go as smoothly as expected.
By 2026, none of the Surface PCs launched carried the Copilot+ PC label in their product names, unlike the Surface PCs from 2025 and before. Finding any mention of Copilot+ compatibility in specification sheets became a challenge. Microsoft had to address a significant number of issues surrounding this branding. The key takeaway is that a good PC should be a good PC for AI, and the focus should be on producing excellent devices rather than wasting time on special branding.
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