Keralam to leverage AI, cutting-edge digital tools to reshape tourism, says Minister
Tourism Minister P.C. Vishnunadh says the govt.’s aim is to see that tourists coming to the State are treated with a wholesome Keralam experience, marking a shift from the approach of promoting a few places and products separately through destination-focused packages and products
The Minister for Tourism in Keralam, P.C. Vishnunadh, announced on Saturday that the state will leverage artificial intelligence (AI) and advanced digital tools to transform the tourism sector and cater to the preferences of modern tourists. Vishnunadh emphasized the need to harness AI and cutting-edge digital tools to reshape the tourism landscape, enabling the State to become an internationally recognized experiential destination.
He highlighted the importance of providing a holistic Keralam experience to tourists, moving away from the promotion of individual attractions and products.
The tourism department, in collaboration with stakeholders, is exploring the potential of AI to make the tourism sector smarter, more inclusive, and sustainable. This shift is expected to enhance the speed and scale of tourism activities in the State, particularly in a highly competitive domestic and global context. The upcoming tourism policy will further bolster these efforts, with a focus on industry status for the tourism sector, promotion of start-ups, and engagement of industry leaders to support young innovators through funding and mentorship.
Vishnunadh also stressed the importance of ensuring best management practices and world-class standards for travel and hospitality services, as well as promoting barrier-free access to tourism. The Tourism department has already initiated a program to assist homestays in adopting technology-driven management practices to enhance their quality.
It plans to roll out more initiatives to integrate AI and digital platforms with this key vertical, aligning with the vision of transforming Kerala Tourism into an integrated ecosystem that connects with every aspect of life.
Written by urgent.news from The Hindu's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
