Is ube the new matcha? How this purple Filipino ingredient is taking over UAE
What goes into the making of a viral food trend? Is it the colour? Texture? Its versatility as an ingredient? Or is it a memorable flavour? And what makes ube , a starchy yam root vegetable native to the Philippines, fit these criteria? Its vibrant purple shade is an obvious reason, but ube's popularity is also owing to its velvety texture and sweet flavour. Much like how matcha has made its way…
The viral food trend of ube, a purple yam root vegetable native to the Philippines, is said to be taking over the UAE. Just as matcha has become a popular ingredient in coffee shops and cafes, ube is being incorporated into sweet treats and hot drinks. The vibrant purple color is one reason for its popularity, but it is also appreciated for its velvety texture and sweet flavor.
Chefs from Nina's Bakes, Nette, and Jun's have created various ube-infused dishes and drinks, highlighting its versatility and unique taste. Nina's Bakes offers an ube and white chocolate chip cookie, Nette serves an ube matcha drink and a crinkle cookie with coconut cream cheese filling, while Jun's features ube calamansi spritz, a coconut ube pie, Ube Kelvin cake, and ube flan cookies.
Chefs believe that ube's popularity is due to its photogenic nature, unique taste, and potential health benefits.
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