I’m building a creative brand beyond dance — Emmy Jax

Emmanuel Adetoye, known professionally as Emmy Jax, is a multidisciplinary artist who has built an impressive career by exploring various creative fields such as dance, choreography, performance, filmmaking, visual art and creative production. Emmy Jax has found that setbacks in his career have taught him to improve and return with stronger versions of his work.

One of his biggest breakthroughs was extending his artistic reach beyond performance to become an internationally recognized choreographer, facilitator and creative producer. Receiving recognition from the United Kingdom through the Global Talent route was a significant milestone for him, as it validated his years of experience and the body of work he had built.

Emmy Jax emphasizes that rejection does not necessarily mean an artist's work is not good enough; sometimes, it may just need clearer communication, stronger support, or a better timing to resonate with the audience. He views his various creative disciplines as interconnected parts of a single story, with dance being the most familiar to him because it was his initial creative language.

According to Emmy Jax, the different disciplines influence each other, with dance providing insights into rhythm, timing and emotion, while choreography has enhanced his storytelling techniques. Filmmaking has also had a substantial impact on his work, making him more conscious about framing, lighting, location and the overall audience experience.

Emmy Jax aims to create authentic experiences through his work, often drawing from his personal experiences and cultural background while remaining open to learning, collaboration and experimentation. Looking forward, Emmy Jax aspires to establish EmmyJax and Jax Nation Productions as globally recognized entities in dance, live performance and screen production within the next three to five years.

His goals include creating original stage and film projects, staging tour productions, developing dancers and collaborating with artists, musicians, brands and creative organizations across various countries.