Heineken's 50,000 bottle-bricks in 1963 built a house in 1965, then hit a wall
In 1963, Heineken produced 50,000 rectangular beer bottles designed to work as building bricks after use. The WOBO bottles were created to address bottle waste and a shortage of building materials, but production costs, design challenges and customer preference for traditional bottles stopped the idea from reaching the market.
We haven't written up this one. Times of India has the full story — the link below goes straight to it.
